Free shipping across India  ·  every piece finished in 1% real gold
Woman wearing eestu gold hoops, ring and bracelet
1% Gold Jewellery

Real gold.
Everyday you.

Finished in 1% real gold — light enough to wear every day, honest enough about what's underneath.

1% gold =
100% you ♥

1% Real Gold

Bonded for lasting colour — not gold paint.

Skin Friendly

Nickel-free, safe for daily wear.

Timeless Design

Pieces you'll still reach for in five years.

Ships from India

Dispatched in 24 hours, tracked door to door.

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Close up of hand wearing eestu rings and bracelet
the name, explained

“Eestu” means
“how much” in Kannada.

It's the question everyone asks before buying gold. We built a straight answer: 1% real gold bonded over solid brass — enough to keep its colour for years, priced so you don't save it for a wedding.

1%

real gold bonded over brass

2 yr

colour guarantee, in writing

24 hr

dispatch across India

for your everyday moments

Worn, not saved

Free resizing, always

Rings sized to fit, chains adjusted for free within 30 days — because "everyday" jewellery only works if it actually fits.

Find your size
eestu customer wearing gold jewellery
“I've worn the same eestu hoops through two monsoons and a hundred showers. Still gold, not green. That's the whole review.”
— Ananya R., Bengaluru

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One email a month. No spam, just new pieces and the odd 1% gold fact.